Zadie Nguyen - Experience

Senior Marketing Intern 2023 - 2026

Campaign Impact

Created and led a comprehensive marketing plan for the 2025 Fall Career and Internship that steered to the highest undergraduate attendance in CDev Career Fair History (950+ attendees), increasing attendance by 43%.
Increased engagement and following growth by 25%, analytically reporting with Meta Business Suite and Salesforce datasets to improve marketing strategy.
Assisting in onboarding the next generation of interns on bringing creative and innovative marketing principles to draw students to CDev events.
Creating magazine design and digital media assets for Summer Internship Magazine, via platforms like Figma and Canva.
Managing social media platforms like Instagram, Handshake, and TikTok, to execute longterm social media campaigns to promote CDev events.
Produced and distributed personalized newsletters, highlighting career opportunities and resources for students.
Worked in cross-channel marketing strategy and tactics, including e-mail marketing, social media, physical marketing, and marketing analytics.

Lifecycle Marketing Intern - Summer 2024

Job:

Supported cross-channel campaign strategy by aligning lifecycle and paid social initiatives across email, SMS, and paid media, ensuring consistent customer journey touchpoints.
Designed and optimized A/B tests (subject lines, ad copy, segmentation) to measure impact across funnel stages, driving a +21.1% CTR lift for a major fashion client’s quarterly campaigns.
Delivered weekly client performance reports, interpreting campaign analytics, and highlighting growing trends to inform strategic decisions.
Participated in weekly reporting calls with clients to present analytical performance and competitor analysis.
Utilized Klaviyo, Asana, and Slack software for cross-functional collaboration, and led and presented an end-of-term analytics project simulating client reporting to improve channel strategy through data-driven insights and problem-solving.

Marketing Analytics Associate 2026

LLM-driven analytics work.

Developing end-to-end marketing frameworks and growth strategies for a qualitative analytics start-up, improving how the company interprets large-scale qualitative data using LLM-driven methodologies.
Partnering directly with C-Suite executives to create structured marketing recommendations that support client acquisition and brand development.
Establishing foundational processes for market research, messaging, and data interpretation in preparation for scaling and future KPI benchmarking.

Spearheading marketing campaigns to launch a new, small business for +8.4k potential clients in the CDA area.
Utilize Meta Business Suite and Google Analytics to boost a +1200% impression rate on Facebook and Google
Practicing customer service specialties in interacting with future and past clients